Audience Questionnaire

We constructed an audience questionnaire to gain an idea of what the general public would look for in a new soap trailer, a TV Listings front cover and a poster advertising the new soap. We included questions that required qualititative answers - as its good to get a mixture of quantitative and qualititative results. Below is the questionnaire questions we asked:

Soap Trailer
1. Suggest some names for our soap
2. What do you enjoy most about soap opera?
3. Which soaps do you watch and why?
4. How do you watch soap?

Scheduled TV Online

With Family With Friends By yourself

5. Which are your favourite soap characters?
Why?

6. A new soap produced by which channel would you be most likely to watch?
BBC 1 BBC 2 ITV 1 Channel 4 Channel 5

E4 Sky 1

7. What time and on which day(s) would you be most likely to watch a soap?
8. How many characters would you expect in a trailer for a new soap opera?
9. What information would you want to see in the trailer for a new soap?
10. What style and pace would you like for a teen soap trailer?

Black and White Slow motion Accelerated

Colour Sepia

11. Which camera techniques would be appropriate?
High-Angled Low-Angled Pans Zooms

Tracking Mid-Shot Long Shot Close Up

Shot-Reverse-Shot Over the Shoulder Shot

12. How many locations would you like to see in the trailer?
13. What narrative would most encourage you to tune into a new soap?

Poster Questions
1. What information would you find useful to have on the poster?
2. Where would you like to see the posters placed?
3. How many characters would you like on the poster?
One 2-5 Most of the Characters

4. Would you like the characters to be looking at the camera in the image(s)?
Yes No

5. Would you like the people in the poster to be in or out of character?
In Character Out of Character

6. Would you like the image to be taken on set or a studio shot?
On Set Studio Shot


TV Listings Front Cover Questions
1. What type of image would you like?
2. How many characters would you like on the cover?
One 2-5 Most of the Characters

3. Would you like the characters to be looking at the camera in the image?
Yes No

4. Would you like the people on the cover to be in or out of character?
In Character Out of Character

5. Would you like the image to be taken on set or to be a studio shot?
On Set Studio Shot

6. What colour scheme would you like for a TV Listings front cover?
7. How much would you pay for the magazine?
50p or less 51p-£1

£1.01-£2 £2.01 - £3

£3.01+
8. How often would you like the magazine to be released?
Weekly Fortnightly

9. What font style would you like?
10. Would you like lots of information on the front page or snippets?
Lots of Info Snippets

11. How many other soaps would you like advertised on the front page as well as ours?
One Two Three Four Five

12. Which soaps would you like also advertised on the front?
13. Would you like TV Drama being advertised on the front cover or just soaps?

TV Drama too Just Soaps